AdLemurPricing
Self-host it for free, or pay for what the managed service uses
AdLemur is open source. Run it yourself and you pay us nothing. The managed service bills usage in credits: what the data or model provider charged, plus 28%.
Self-hosted
Free
Run AdLemur on Cloudflare or Docker with your own DataForSEO, OpenRouter and proxy keys, and pay those providers directly at their rates. There is no account with us, no credit balance and no billing page. Cost figures in the app show the raw provider cost.
Managed, free plan
$0
Every new account starts here, with a monthly credit grant for trying the product. The grant resets each month and does not roll over. You can buy top-ups on this plan without subscribing.
Managed, Base plan
$10/month
Includes 10,000 credits ($10.00) each month. Monthly credits reset and do not roll over. Top-ups of $10 to $99 add credits that never expire and are spent after the monthly ones.
How credits work
1,000 credits are $1.00. Each metered call records what the provider charged in US dollars, multiplies it by 1.28, and deducts the result. There are no feature paywalls: a managed account with credits can use every feature, and one without credits is refused until it tops up. Before a call runs, the balance is checked against the call's estimated cost.
Scheduled syncs keep running while the organization has credits. When it runs out, schedules pause with a note to add credits.
Uses credits
- Paid-keyword research, competitor traffic and competitor suggestions: DataForSEO's reported cost for the call.
- The SAM agent and onboarding chat: OpenRouter's reported cost, charged in small chunks while the turn runs.
- Creative analysis, image and storyboard generation: OpenRouter's reported cost.
- Public-ad collection and channel discovery on Meta, TikTok, Pinterest, X, LinkedIn: an estimated $0.03 per successful collector page load before the markup.
Does not use credits
- Reading anything already collected: stored ads, reports, dashboards and exports.
- Projects, competitors, settings, alerts and schedules.
- Google Ads Transparency, Microsoft and Snap ad-library data. These are plain HTTP reads, and they are never counted, even when they go out through the collector's proxy.
- Collector calls that fail, and their retries.
- Your own connected ad accounts. They run on your tokens against your own ad spend.
Why collection is an estimate
DataForSEO and OpenRouter report what each call cost. The ad collector cannot: it is our own browser container loading Ad Library pages over a residential proxy. The $0.03 figure is set from what the same data costs from Apify, which runs the same workload. It is a model, not a measurement.
It is charged per page load, not per ad, so a sync that finds no ads still costs one page load.
Estimate a month on the managed service
This is an estimate, not a quote. It uses the 28% markup and the estimated collector page cost above. Your billing page shows what you actually spent.
- Collector page loads
- 43
- Ad collection
- $1.66
- AI drafts
- $0.15
Estimated per month
1,818 credits
about $1.82
Fits within the Base plan's 10,000 monthly credits.