AdLemurBlog
How the best-growing companies advertise
Teardowns built from each brand's real ads in the public Meta, Google and LinkedIn libraries: what they run, what they keep paying to run, and where it sends people.
fonio · 2026-10-21
fonio's ads strategy: German-first, one offer translated into eight languages
fonio runs 1,327 active Meta ads, more in Austria (258) than Germany (255). Our sample of 135 spans 8 languages. Google ~600, LinkedIn 247.
Granola · 2026-10-21
Granola's ads strategy: one line of copy, a bench of creators
Granola runs 2,229 active Meta ads. In our sample of 209, 207 share one body line and 60% run under creators' names. Google ~400, LinkedIn up to 554.
ElevenLabs · 2026-10-21
ElevenLabs' ads strategy: audiobooks lead, creators sell the clone
ElevenLabs runs 2,597 active Meta ads. Audiobook ads take the top 4 impression slots; 7 of the top 25 run under creator names.
Perplexity · 2026-10-21
Perplexity's ads strategy: selling Computer, one job at a time
Perplexity runs 508 active Meta ads. 57 of 65 we sampled sell Computer, its agent product, not the answer engine. Plus ~2K Google ads and LinkedIn DMs.
Manychat · 2026-10-21
Manychat's ads strategy: creators sell it, comment by comment
Manychat runs 1,456 active Meta ads. In our sample of 205, 89 run under creators' names and 72 ask viewers to comment a keyword.
Viktor · 2026-10-21
Viktor's ads strategy: an AI hire for agencies, new creative every week
Viktor runs 879 active Meta ads, about 500 on Google and up to 944 on LinkedIn. Every Meta ad we sampled launched in the last 23 days.
Profound · 2026-10-21
Profound's ads strategy: a small Meta account, a big LinkedIn creator bench
Profound runs 52 Meta ads, 21 of them for one MongoDB case study, ~300 Google ads, and pays 5 outside creators to promote their LinkedIn posts.
